Stop guessing. Fix your sales path first.
Before you spend more on ads, a new website or CRM, find out where your current enquiries, quotes and follow-up are costing you sales.
$1,495 inc GST7–10 business daysPractical 30-day fix plan
- Fixed-fee review
- Built for owner-led service businesses
- No ad retainer
- No generic coaching
- Clear practical next steps
See where your sales are going.
The problem is not always lead volume.
Most owners jump to “we need more leads.” Sometimes that is true. But often the business is already getting interest — the problem is what happens after the enquiry lands.
The review gives you a straight answer on where it is actually breaking — lead volume, quote quality, follow-up, price or buyer trust.
- You may have a sales-path problem if:
- Enquiries come in but jobs do not follow
- Quotes go out and then go quiet
- Follow-up happens when someone remembers
- Buyers compare you mainly on price
- The website gets visits but not enough serious enquiries
- You cannot clearly see what is won, lost, waiting or forgotten
- You are busy, but sales still feel patchy
Where the sales path breaks
Every owner-led business runs the same path from enquiry to signed work — and it rarely leaks in one place. Here is where we look.
The review maps your real path — then shows the few breaks costing you the most signed work.
What we review
Ten places where owner-led businesses quietly lose good work. We go through each one against your real enquiries and quotes.
Lead source and enquiry qualityWhere work comes from, and whether it is the right work.
Response speed and handoffHow fast people hear back, and who owns it.
Qualification and tyre-kicker filteringSorting serious buyers from time-wasters early.
Quote structure and buyer clarityWhether your quote makes the decision easy.
Follow-up timing and message qualityWhat happens after the quote goes out.
Website / contact-page frictionThe path from first click to first contact.
Buyer trust and proofWhat buyers need to believe before they choose you.
Won / lost visibilityKnowing what closed, what didn't, and why.
CRM, spreadsheet or inbox trackingWhether anything is actually catching the work.
30-day commercial prioritiesThe handful of fixes worth doing first.
You do not need perfect data. Bring what you have — quotes, emails, call notes, CRM exports or even a messy list. Sorting the mess is part of the job.
What you walk away with
Not a slide deck full of theory. A clear read on your sales path and a short list of what to fix first.
Sales path snapshot
A simple view of what currently happens from enquiry to signed work.
Conversion friction map
Where buyers slow down, disappear, compare on price or fall through the cracks.
Priority fix list
The few changes most likely to improve conversion first.
Quote & follow-up improvements
Practical changes to stop warm opportunities going cold.
Buyer trust recommendations
What buyers need to see, hear or believe before they choose you.
30-day action plan
What to fix first, what to stop doing, what to track, and what can wait.
Built for owner-operators who want the straight answer.
This is for you if
- You run an owner-led service business
- You get enquiries, calls, quotes or website traffic
- Sales feel patchy or unpredictable
- Quotes are not converting strongly enough
- Follow-up is inconsistent
- You are not sure whether the issue is leads or conversion
- You want practical fixes, not a motivational workshop
Probably not right if
- You are pre-revenue
- You have no enquiry flow at all
- You only want someone to run ads
- You want a full website rebuild
- You want generic sales training
- You do not want to look honestly at your current process
Another owner's eyes on your sales path.
Built by someone who knows owner-led sales from the inside — where the owner is the salesperson, the follow-up, the quote writer and the pricing department, all at once.
- Experience in high-consideration sales
- Quoting, buyer trust, pricing & follow-up
- Commercial strategy background
- A practical operator's lens
“I'm not a marketing agency trying to sell you ads. I look at the path between enquiry and sale — where owner-led businesses quietly lose good work.”
Melbourne-based · working with businesses Australia-wide
How the review works
Five steps. No drawn-out engagement. From kickoff to a clear plan in 7–10 business days.
Book the review
You send through basic details about the business, sales process and what is not adding up.
Gather the evidence
We look at recent enquiries, quotes, follow-up, website / contact path and tracking.
Map the sales path
We identify where buyers are slowing down, dropping out or going quiet.
Prioritise the fixes
You get a practical 30-day plan focused on the few changes most likely to matter first.
Review call
We walk through the findings together and decide what should happen next.
Find the leaks. Then fix them.
Start with the review to see exactly where work is being lost. When you want those fixes done with you, the 30-day sprint installs them.
See exactly where your sales path is leaking — and what to fix first.
7–10 business days from kickoff
- Review of up to 20 recent enquiries and quotes
- Sales path snapshot
- Quote and follow-up review
- Buyer trust assessment
- Prioritised fix list
- 30-day action plan
- Review call
Where useful, we'll talk to a few of your recent enquiries and lost quotes — the people who didn't buy will tell you why in a way your own numbers can't.
Book the review →We turn the review into working fixes across follow-up, quotes, response speed and pipeline visibility.
30 days · done with you
- One simple sales pipeline setup
- One 5-touch follow-up sequence
- Review of up to 20 recent enquiries/quotes
- Voice-of-customer interviews — we speak to your recent buyers and lost quotes to find the real reason deals stall
- Improved quote and follow-up structure
- Response standard and reminder rhythm
- Four weekly implementation calls
- 30-day action tracking
Your $1,495 review fee is credited toward the sprint, so continuing is $4,500 inc GST.
Fix the leaks with me →Three-leak guarantee: If I cannot find at least three clear, fixable sales-path leaks, you do not pay for the review.
What is not included
The Review and Sprint do not include full CRM migration, ad campaign rebuilds, website redesign, copywriting for every quote, staff sales training programs, or chasing every old quote in your database. If you need that, it can be quoted separately.
Straight answers
You get a clear list of the biggest leaks in your sales path and a 30-day action plan. If you want help implementing the fixes, you can continue into the 30-Day Implementation Sprint.
No. If you have one, I can work with it. If you do not, we can set up a simple pipeline using a spreadsheet, Trello, HubSpot Free or another basic tool.
No. This is about converting more of the enquiries and quotes you already get before you spend more money chasing new leads.
Owner-led service businesses that get enquiries and send quotes, but are not winning enough of the right work.
It is not for businesses with no enquiries, no quoting process, or no willingness to follow up properly.
Stop guessing where sales are being lost.
Find out whether your current sales path is turning enough opportunities into signed work — before you spend on anything else.
Book the review →$1,495 inc GST7–10 business daysPractical 30-day fix plan
Tell me what is not adding up.
Send through a few details and a short note on what should be working better. I'll review it and come back to you within one business day.
- No sales pitch for ads or retainers
- Fixed fee — $1,495 inc GST
- Three-leak guarantee
Thanks — that's through.
I'll review what you've sent and come back to you within one business day.